Larry Lusher was born and raised in the southeast Colorado town of Lamar. From early on in his life, Larry has been involved in farming and ranching. With this agricultural background Larry transitioned into farm, ranch, residential, commercial real estate and auctioneering. He is an accomplished auctioneer and over the past 48 years he has sold hundreds of real estate, personal property, machinery, and livestock in auctions. In 1986, Larry was named Colorado state champion Auctioneer. He attended Reisch Auction College, the Real Estate Institute at the University of Colorado, and the Certified Appraisals program at Indiana University. Larry has been an active participant in the sports of rodeo and bull riding and competed in college and at the professional level for six years, and remains an avid spectator to this day.