A Premier Luxury Estate, Event Venue & Media Destination with Rich History
Mason & Morse Ranch Company is proud to present a truly rare opportunity: the exclusive listing of RFD-TV “The Ranch”, a sprawling 3,425± acre estate nestled in the heart of northern New Mexico. This one-of-a-kind property blends iconic Western heritage with high-end infrastructure, making it ideally suited as a private retreat, corporate venue, or turnkey production location.
A Storied Past, A Media Legacy
Originally established by legendary radio personality Don Imus, the property—formerly known as the Imus Ranch—was built as a charitable haven for children battling cancer and blood disorders. For more than two decades, it served as both a sanctuary and a media hub, complete with a professional broadcasting studio used by Imus for his nationally syndicated show, Imus in the Morning.
Later acquired by Patrick Gottsch, founder of RFD-TV and The Cowboy Channel, the ranch evolved further into a vibrant production and event venue, rebranded as “RFD-TV The Ranch.” Under Gottsch’s leadership, the property expanded its role as a satellite media campus, serving rural-focused entertainment, Western sports content, and high-end hospitality experiences.
Premier Infrastructure & Versatility
Now offered as a turnkey luxury estate, “The Ranch” comes fully equipped with media-ready amenities and expansive facilities. Key features include:
• 3,425 total acres (2,535 deeded, 890 NM State Lease)
• Nearly 70,000 square feet of improvements
• A 14,672 SF main residence plus three additional homes
• A Western-style village featuring a saloon, general store, and bunkhouses
• Broadcast-ready suite with high-speed internet and satellite capabilities
• Indoor and outdoor equestrian arenas, 25-stall barn, vet suite
• Private fishing pond, improved roads, secure gated access
• Robust water infrastructure, including 7 wells and a 50,000-gallon storage system
Strategic Location for Film & Media
Just 40 miles from Santa Fe and 2 hours from Albuquerque—home to Netflix’s first U.S. production hub—the ranch offers seclusion with access. Its cinematic terrain, private infrastructure, and large-scale accommodations make it a standout choice for New Mexico’s booming film industry.
New Mexico continues to attract major film productions with 25–35% refundable tax credits, and additional incentives for rural shooting locations and local hires. “The Ranch” qualifies across the board.
Where the Old West Meets Opportunity
This property isn’t just a luxury estate—it’s a cultural landmark. The historic Santa Fe Trail crosses the land, connecting it to a broader narrative of Native American, Spanish, and frontier American heritage. Nearby cities like Santa Fe and Las Vegas, NM add even more value with vibrant art scenes, historic architecture, and local cuisine.
“RFD-TV ‘The Ranch’ is a once-in-a-generation offering,” said Robb Van Pelt, Broker and Founder of Mason & Morse Ranch Company. “It blends history, scale, production capacity, and luxury infrastructure into one of the most complete ranch compounds we’ve seen in the American West.”
Schedule a Private Tour. Showings are available by appointment only. To learn more or arrange a private tour, contact: Robb Van Pelt, Broker Associate & Principal Owner at [email protected] or 970-718-2717.
View more details on this listing here: RFD-TV The Ranch