When it comes to buying or selling farms, ranches, and land in the Texas and Oklahoma Panhandles, local knowledge matters but relationships matter even more. In a region where irrigated corn fields meet native grass ranches and agricultural families often own land for generations, working with the right land broker can make all the difference.
Zurick Labrier, Sales Associate, Accredited Land Consultant (ALC), and Principal Owner with the Ranch Company, has built a reputation as one of the most trusted farm and ranch real estate brokers in the Texas and Oklahoma Panhandles. With more than two decades of experience in agricultural real estate and deep roots in the region, Zurick Labrier has facilitated more than $150 million in agricultural land sales, with properties ranging from smaller farms to ranches exceeding 5,000 acres. Watch Zurick Labrier on show casing the Clark Irrigated Farm in Oklahoma
Zurick Labrier Born and Raised in the Texas Panhandle
Zurick Labrier didn’t learn about ranching from a textbook. Raised in Dalhart, Texas, at the center of the Texas Panhandle agricultural community, he grew up working on the family ranch in neighboring New Mexico.
That upbringing provided firsthand experience with the realities of Panhandle agriculture — irrigated farming, cattle operations, and native grass ranchland management. It’s knowledge that can’t be learned in a classroom.
After graduating from Texas Tech University, Zurick spent three years with Caprock Industries before beginning a 15-year career with Purina Mills, where he sold feed to farmers and ranchers across the region. Those years working directly with agricultural producers-built relationships that still drive many of his land transactions today.
When he entered the farm and ranch real estate business in 2004, he brought with him decades of agricultural experience and a trusted network across the High Plains
Zurick lives in Canyon, Texas, with his wife Paula. Outside the office he enjoys the outdoors and team roping, a sport deeply tied to ranching culture throughout the Texas and Oklahoma Panhandles. His lifestyle reflects The Ranch Company’s philosophy: “Live It to Know It.”
A Land Broker Focused on Relationships
In the Panhandle land market, real estate transactions are rarely simple. Buyers may be looking to expand an existing cow-calf operation, secure irrigated farmland for corn or wheat production, or invest in land with long-term agricultural value.
Sellers often face equally complex decisions, including:
- 1031 exchange opportunities
- Farm or ranch succession planning
- Auction vs traditional listing strategies
- Water rights and irrigation infrastructure considerations
Zurick’s approach is simple: understand the people involved first
His relationship-driven approach to land brokerage allows him to guide buyers and sellers through every stage of the process while coordinating with bankers, CPAs, and agricultural professionals across the region.
The Texas and Oklahoma Panhandles sit at the crossroads of multiple agricultural markets. It’s common for buyers comparing land in Sherman County, Texas to also evaluate farms in Texas County, Oklahoma or grass ranches in Cimarron County.
Zurick holds active real estate licenses in:
- Texas
- Oklahoma
- Kansas
This allows him to represent clients across state lines without handing deals off to other brokers — a major advantage in the multi-state High Plains land market.
Farm, Ranch, and Land Sales Across the Texas & Oklahoma Panhandles
The agricultural land market across the High Plains varies by county depending on irrigation availability, soil types, and ranching operations. Zurick Labrier regularly works with buyers and sellers throughout the region, including:
- Sherman County, Texas – Known for highly productive irrigated farmland and large corn and wheat operations near Stratford and Texhoma
- Dallam County, Texas – A major agricultural county centered around Dalhart with a strong mix of cattle operations, feedyards, and irrigated farms
- Hartley County, Texas – Large ranches and irrigated farmland supporting both cattle and crop production
- Moore County, Texas – Located around Dumas, this area offers productive farmland and strong agricultural infrastructure
- Hansford County, Texas – Located near Spearman, known for grain production and irrigated farmland
- Ochiltree County, Texas – Perryton and surrounding areas support a mix of farming and ranching operations
- Texas County, Oklahoma – The heart of the Oklahoma Panhandle agricultural economy, featuring large, irrigated farms and grass ranches around Guymon and Hooker
- Beaver County, Oklahoma – Known for expansive ranchland and dryland farming operations
- Cimarron County, Oklahoma – Home to some of the largest ranch properties in the region, with vast native grass pastures and scenic High Plains landscapes.
These counties represent some of the most productive farm and ranch real estate markets in the Texas and Oklahoma Panhandles, attracting agricultural producers, investors, and landowners from across the region
Notable Farm and Ranch Sales
Zurick’s listing and sales history includes a wide variety of agricultural properties, from highly productive irrigated farms to large native grass ranches.
Examples include:
- 5,790-acre Witter Ranch — Sherman County, Texas
- Sold for approximately $7.3 million
- 5,110-acre Texas County Grass Ranch — Oklahoma
- Sold for approximately $5.1 million
- 2,332-acre Historic Fairfield Farms Ranch — Oklahoma
- 1,870-acre irrigated farm near Stratford, Texas
A Land Broker Who Lives the Ranching Lifestyle
There’s a big difference between a real estate agent who sells land and one who understands the agricultural communities behind it. Buyers and sellers working with Zurick quickly recognize that difference
Looking for Land for Sale in the Texas or Oklahoma Panhandle?
Whether you’re searching for:
- Irrigated farmland in Sherman County, Texas
- Grass ranches in Cimarron County, Oklahoma
- Farms for sale in Texas County, Oklahoma
- Investment land across the Texas Panhandle
Whether you’re looking to acquire productive irrigated farmland, transition a cattle ranch, or sell ground that’s been in your family for generations, Zurick Labrier brings the relationships, credentials, and regional knowledge to get the deal done right.
Reach Zurick directly at 806-681-9099, or explore his current listings at https://www.ranchland.com/all-brokers/zurick-labrier