By Bart Miller, Managing Broker — Mason & Morse Ranch Company
At Mason & Morse Ranch Company, a trademark is far more than a logo or legal mark — it’s a living emblem of integrity, legacy, and the trust we earn from every client we serve. Our symbols — the Burgundy R, the Ranch “R” Company insignia, and our guiding phrase “Live It To Know It” — stand for authenticity born of experience.
Where It All Began
Our story started in the heart of Colorado, where wide-open eastern plains landscapes and a deep respect for the Rocky Mountain ranches shaped who we are. From Colorado roots, Mason & Morse Ranch Company grew outward, carrying the same dedication to authenticity and client trust marketing farms, ranches and recreational lands across the West and beyond.
Through decades of service, our marks have come to represent more than a name — they represent a promise: that every property we handle, every handshake we make, reflects the honesty, experience, and commitment that define our brand.
The Meaning Behind the Mark
When you see our Burgundy R, the Ranch Company logo or hear the words “Live It To Know It”, you will find more than branding — you will find a way of life.
To “live it” means our brokers know the terrain firsthand: the farm and ranch lands of the Texas panhandle, the mountain valleys and streams of Colorado, the scenic beauty of Montana, open range of Wyoming and timberlands of Oregon. To “know it” means translating that lived experience into trusted guidance for every client who turns to us.
Each day, our team is reminded that these marks are not simply owned — they are earned, through integrity, professionalism, and genuine understanding of the land and the people connected to it.
A Brand of Trust Across the West
From our Colorado origins, our service area now spans a remarkable cross-section of America’s ranch-land heritage:
• Arizona – Rugged desert ranches, horse equestrian estates and recreational retreats where open sky meets frontier independence.
• Colorado – Our home ground, where legacy ranches and mountain retreats tell stories of stewardship and strength.
• Kansas – Heartland plains rich in agricultural farm and ranch heritage and hardworking family operations.
• Montana – Big sky country, luxury lifestyle meets expansive cattle country and wild spaces that embody the rugged independence of the American West.
• Nebraska – Productive row crop farms, cattle ranches and river-fed properties at the core of the Great Plains.
• New Mexico – Scenic high-desert landscapes where history, cattle, and conservation meet.
• Oklahoma – Strong agricultural tradition and diverse ranch properties with oil, minerals and alternative energy operations rooted in community and hard work.
• Oregon – Vast timberlands and legacy recreational ranches defined by natural abundance ad wildlife.
• South Dakota – Wide prairies, working ranches, and hunting lands rich in heritage and productivity.
• Texas – diverse land types, farmland, Iconic ranch country where scale, lifestyle, and legacy define the American land dream.
• Wyoming – Majestic landscapes and legacy ranches preserved by those who value open range and timeless authenticity, mixed in with rugged recreational beauty.
Across each of these regions, our marks connect clients to trusted professionals who “live it to know it.” Wherever the Burgundy R appears, side by side with the Ranch Company logo, it signals a legacy of respect for land, lifestyle, and the people who depend on both.
Why a Trademark Matters
A trademark carries the weight of reputation. In the ranch and land industry, that reputation is everything. Our Ranch Company name, the Burgundy R and “Live It To Know It” remind our team that every conversation, every property tour, every closing is an opportunity to uphold the integrity behind our name.
For our clients, these marks serve as a symbol of assurance — that they have hired a company and a land broker that knows the land because we have lived it, worked it, and cared for it across generations and borders the same as you.
Legacy in Motion
As Managing Broker, I see our trademarks as more than brand assets — they are daily touchstones of who we are. They reflect a lineage of honesty and a promise of excellence. They remind us that authenticity and integrity must always accompany expertise.
When you see that “R”, know this: you’re engaging with a team that stands behind every promise it makes — a trusted name that continues to live its legacy, serve with purpose, and carry forward the values that have defined Mason & Morse Ranch Company since the beginning.
Because to truly know the land, you have to live it. “Live It To Know It”
About the Author:
Bart Miller – Managing Broker, Mason & Morse Ranch Company
Bart Miller brings over 25 years of experience in ranch and land brokerage across the American West. He leads Mason & Morse Ranch Company with a focus on integrity, client trust, and hands-on expertise in every property transaction.
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Trademark & Brand Notice
The Burgundy R, the Ranch R Company insignia, and the phrase “Live It To Know It” are registered trademarks of Mason & Morse Ranch Company. These trademarks represent the company’s long-standing commitment to authenticity, integrity, and trust in all its ranch, land, and recreational property services. Any use of these marks without the express written consent of Mason & Morse Ranch Company is strictly prohibited.
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Contact Mason & Morse Ranch Company
For inquiries, property listings, or to learn more about our services, please visit our Contact Us page to reach out directly to our professional land brokers. We are committed to providing exceptional service and sharing our expertise with every client.